GLOSSARY

Less jargon. More shared understanding.

Plain-language working definitions for conversations about technology, business growth and delivery.

Agreed checks used to decide whether a deliverable is complete.

Answer-engine optimization: making useful, direct answers accessible and understandable.

Generative-engine optimization: improving the clarity, evidence and accessibility of content that AI systems may reference.

An interface through which applications exchange requests, data or actions.

Retrieval-augmented generation: retrieving relevant source material to provide context for generated answers.

Minimum viable product: a bounded initial product scope intended to test defined assumptions.

An exploratory implementation or design used to learn about a proposed solution.

Agreed specialist capacity managed as part of the client’s workflow.

A defined workstream with delivery responsibilities assigned to a provider.

A sequence that moves and transforms data between systems.

Automated workflows for integrating, checking and delivering application changes.

A defined checkpoint where a person reviews or authorizes a decision or action.

A clear description of the audience, offer and meaningful differentiation.

An explicitly defined user action used in measurement, such as a submitted enquiry.

The accounts, roles and permission rules that determine who may use a system and how.

Start a conversation

What are you ready to build next?

Tell us where you are, what you need and what is getting in the way. We will start with the right conversation.