A business need can span capabilities
Connect engineering, identity, marketing and enablement when the requirement calls for them—without treating every category as mandatory.
Deliverables are explicit
Discuss the actual output, quantity, format, acceptance and exclusions rather than buying a vague capability label.
People remain part of the system
Training, documentation and operational ownership matter alongside implementation. A useful handover reduces avoidable dependency.
Stages stay visible
A planned product, reference design and completed engagement are different. The website keeps their labels and evaluation requirements separate.