{
  "version": "2026-10-08",
  "name": "APPNEURAL",
  "source": "Supplied APPNEURAL Brand Guidelines v1.0, October 2026",
  "colors": [
    {
      "name": "Logo Blue",
      "hex": "#0066FF",
      "usage": "Signature logo, primary action and key highlights"
    },
    {
      "name": "Logo Ink",
      "hex": "#080808",
      "usage": "Signature logo letters and headlines"
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "usage": "Default background and reversed artwork"
    },
    {
      "name": "Soft Grey",
      "hex": "#F6F7F8",
      "usage": "Cards, panels and alternate backgrounds"
    },
    {
      "name": "Deep Navy",
      "hex": "#080C16",
      "usage": "Dark backgrounds and statement panels"
    },
    {
      "name": "Brand Blue",
      "hex": "#3381FF",
      "usage": "Supporting graphics and current website accent"
    },
    {
      "name": "Wordmark Blue",
      "hex": "#2A64F6",
      "usage": "Wordmark artwork (appneural-wordmark.svg); preserve the master file"
    }
  ],
  "typography": [
    {
      "name": "Cabinet Grotesk",
      "usage": "Display headings; weight 600, tight tracking",
      "fallback": "Space Grotesk",
      "bundled": false
    },
    {
      "name": "Space Grotesk",
      "usage": "Approved display fallback used in these downloadable templates",
      "bundled": true
    },
    {
      "name": "IBM Plex Sans",
      "usage": "Body, interface, captions and buttons; weights 400, 500 and 600",
      "bundled": true
    }
  ],
  "shape": {
    "cornerRadius": 0,
    "dividerWidthPx": 1,
    "effects": "Quiet depth; no heavy shadows on brand layouts"
  },
  "logo": {
    "primary": "/appneural-logo-symbol.svg",
    "darkPrimary": "/appneural-logo-symbol-dark.svg",
    "wordmark": "/brand/appneural-wordmark.svg",
    "darkWordmark": "/brand/appneural-wordmark-dark.svg",
    "wordmarkMaster": "/appneural-wordmark.svg",
    "compact": "/appneural-symbol-final.svg",
    "appIcon": "/appneural-symbol-final-app-icon.svg",
    "clearSpace": {
      "signatureAndWordmark": "One third of the letter height",
      "compact": "One quarter of symbol width"
    },
    "minimumWidth": {
      "signaturePx": 120,
      "wordmarkPx": 96,
      "compactPx": 24,
      "signatureMm": 32,
      "wordmarkMm": 25,
      "compactMm": 7
    },
    "rule": "Use the approved masters exactly as supplied, without stretching, rotating, recolouring, effects or retyping."
  },
  "voice": {
    "tone": "Clear, calm, specific",
    "case": "Sentence case",
    "pronouns": "We for APPNEURAL; you for the reader",
    "claims": "Use approved source copy; do not add customer claims, metrics, certifications or guarantees."
  }
}